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Amy Ziff, Founder and Executive Director, Made Safe

Amy Ziff, Founder and Executive Director, Made Safe

MADE SAFE: The Certification Green Brands Have Been Waiting For

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The MADE SAFETM  seal offers brands and retailers a roadmap for making safe products and a tool for marketing them. The MADE SAFE Screening Process is a game changer, defining “safe” and “nontoxic” for consumer products by identifying and screening out ingredients known to harm human health, closing data gaps on ingredients, and ultimately eliminating toxic chemicals from the marketplace.

Amy is a healthy living educator with a genetic predisposition to toxicity. She’s also mom to 3 young kids who share the same trait, and is determined to make the world less toxic. Amy reached millions of parents and caregivers with her “buy better” advocacy campaigns. She blogs about the chemical world we live in on Amy Ziff’s NoTox Life, teaches classes on living a nontoxic life, and co-founded the Veritey Shop, a site comprised of safe, nontoxic products.

Amy has a Masters in Journalism and Communications. As an entrepreneur, Amy was on the founding team of Site59, founded Travelocity’s award-winning media program, blog, and travel seal that garnered millions of dollars of “earned media” annually, and also founded the company’s award-winning cause marketing program. Amy went on to cofound and become creative director of Jetsetter, the first online flash-sale for high-end travel.