Green Festival Speakers

Geoff Watts



Geoff has spent the last 17 years in pursuit of better coffee as the chief buyer for http://www.intelligentsiacoffee.com/" target="_blank">Intelligentsia.  He’s served as an official judge in over 30 international coffee competitions and is a well-known and outspoken advocate for quality in coffee as a mechanism for advancing sustainability in coffee production systems and creating opportunity for farmers to escape the constraints of the commodity market.  As a pioneer of the Direct Trade approach and consultant for several development organizations he has spent more than 50% of his time over the last decade working closely with coffee growers in East Africa and Central/South America to improve quality and build systems for ensuring traceability and transparency in the supply chain.