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The station signed on in 1950. They were originally a black owned radio station and by the mid 1970s they were known as WBMX and an urban" target="_blank">http://en.wikipedia.org/wiki/Urban_contemporary">urban contemporary featuring soul" target="_blank">http://en.wikipedia.org/wiki/Soul_music">soul hits, dance" target="_blank">http://en.wikipedia.org/wiki/Dance_music">dance music and contemporary" target="_blank">http://en.wikipedia.org/wiki/Smooth_jazz">contemporary jazz. The station would become the launching pad for the radio career of syndicated personality Doug" target="_blank">http://en.wikipedia.org/wiki/Doug_Banks">Doug Banks (who would also hone his skills at the stations eventual replacement WVAZ) and was owned by Sonderling Broadcasting.

In between 102.7 in Chicago managed to etch its frequency and various call letters into radio history. In the early 70s Sonderling Broadcasting bought the station along with its sister station WOPA-AM" target="_blank">http://en.wikipedia.org/wiki/WRTO">WOPA-AM. The call letters WOPA stood for The Oak Park Arms, a hotel on Oak Park Avenue where the station occupied the penthouse. Despite having a signal limited to the west side of Chicago WOPA was a goldmine for Sonderling who brokered time to a plethora of colorful African-American entrepreneurs and entertainers. The FM had one of the better signals in the market operating off of the John Hancock Tower on the near north side