Wear a Better Story: SustainU Takes a New Approach to Clothing

Chris wondered if it was possible to make a more authentic, transparent garment that was also economically feasible. After months of research he discovered it was, and SustainU was born.

Chris’ journey took him to the once vibrant textile regions of North Carolina. The area had been hard hit by a generation of outsourcing, but eventually, he found a remnant of textile spinning, knitting and cut and sew facilities that were still holding on, waiting for some new ideas to emerge.

“I knew I wanted to create a product that was more sustainable, and for me that meant it had to work environmentally, socially and economically. I was fortunate to find a couple of guys who had been learning and developing amazing fabrics using 100% recycled material. It took them about 10 years to figure it out, but they are the best in the world at it and their material is the foundation for what we make now.”

Chris also discovered pockets of talented sewers who were anxious for new contracts. “I soon realized we could make everything within a 200-mile radius. We could bring jobs back to the US, to families that really needed them. I got really excited about that.”

He is not the only one excited. SustainU has tripled in sales each of the first two years of operation and is on schedule to maintain that pace this year. “This generation realizes the importance of making a difference, that the time is critical to look at how we are impacting our world. People want to do the right thing and we give them a way to tell a better story.

*Join Chris as he presents, "We Can Save the World While We Are Young," Sunday April 22 at 3pm on Stage B at New York Green Festival.